Monday, October 28, 2013

Attitude

Attitude:-

An attitude is an expression of favor or disfavor toward a person , place, thing or event (the attitude object).

Attitude can be formed from a person's past and present.

Attitude is also measuarble and changeable as well as influencing the person's emotion and behavior.

Attitude Structure:-

Tripartite view of William J McGuire
  1. Cognitive 
  2. Affective
  3. Behavioral
# Attitude can also be Positive and Negative

No comments:

Post a Comment