Attitude:-
An attitude is an expression of favor or disfavor toward a person , place, thing or event (the attitude object).
Attitude can be formed from a person's past and present.
Attitude is also measuarble and changeable as well as influencing the person's emotion and behavior.
Attitude Structure:-
Tripartite view of William J McGuire
An attitude is an expression of favor or disfavor toward a person , place, thing or event (the attitude object).
Attitude can be formed from a person's past and present.
Attitude is also measuarble and changeable as well as influencing the person's emotion and behavior.
Attitude Structure:-
Tripartite view of William J McGuire
- Cognitive
- Affective
- Behavioral
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